Case Study

Butterfield & Vallis Serves Up a Future Proof Solution with jLAN Mobile Technology

Butterfield & Vallis Serves Up a Future-Proof Sales Solution

Butterfield & Vallis imports, distributes and delivers more than 13,000 skus of food and food related products to a broad range of customers in Bermuda. One of their divisions, The Consumer Products Division, focuses on the distribution of products into supermarkets, grocery and convenience stores by way of 18 sales reps and a fleet of 20 trucks. These field service reps had been using a mobile order entry system that was custom-designed especially for them.

Because the software was designed to be used on laptops and netbooks in the field, current hardware technology was no longer available to support it, forcing the company to look for an alternative solution. Additionally, the legacy system took an inordinate amount of time to synch every day, sometimes 20-30 minutes or more, making it a pain point for all involved.

“jLan was able to add the customizations we
needed to the solution to meet our needs,
ensuring that we could deliver on the service
that our customers expect.”

William Mayor – CIO and VP Finance

It was crucial that their sales reps would be able to take new orders on a mobile device in order to get those orders shipped as soon as possible to avoid stock-outs at the store level.

A Mobile Solution Capable of Running 100% Off-line

The mobile solution also would need to be 100% capable of running off-line, since sales reps couldn’t always count on a wireless internet connection while inside the customer’s location.

Food distributors typically carry a large assortment of products and B&V is no exception with over 5,000 products in the Consumer Products Division. It is also typical that their customers only purchase a subset of these products in a fairly repetitive pattern. Furthermore, food product sales are driven by customer-specific pricing and promotional orders.

It is critical that the mobile software utilized by the mobile reps would allow them to quickly sort through products and buying history to allow them to have meaningful interactions and upsell opportunities at the point of sale with their customers.

Rich Customer Data in the Palms of Field Sales Reps

Butterfield mobile sales reps needed deep and accurate information, including customer buying history, customer specific pricing, promotions and inventory availability data in order to properly service their accounts. Some of this data was in the existing mobile sales system and some was trapped in the back-oce ERP system. What was needed was a way to integrate the two systems, providing the reps with access to real-time data, making the most of their time and supporting greater efficiency in the process.

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Customer Profile

  Butterfield & Vallis has been in business since 1923, and is a leading distributor of food and food related product distribution in Bermuda. Supplying restaurants, hotels, grocery stores, specialty food retailers, convenience stores and more, their 13,000+ skus are representative of some of the world’s top brands. The Consumer Products Division sells 5,000 items and boast a fleet of 20 delivery trucks and a mobile field sales team of 18 representatives.

Business Problem

Their custom-written mobile order entry software was designed to run on netbooks and laptops, and was not supported by new mobile technology. There was a need to upgrade systems to work with newer mobile technology (tablets and smartphones) and their ERP. The solution also needed to be able to run 100% o line because of unreliable internet connections while inside the customer locations.


B&V contracted jLan Technologies to implement jLAN Mobile which was further customized to adapt to B&V’s unique process. The result was an end-to-end software package that would streamline their sales, ordering and reporting processes, connecting with their existing ERP, Microsoft Dynamics GP.

Mobile Devices, Printers and Peripherals

Choose the form factor and device that’s right for your business. jLAN Mobile Sales is compatible with  Windows touch screen tablets or Android  tablets.  To complete your solution jLAN provides support for a variety of printers and bar code scanners.

Explore jLAN Mobile

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  • All legacy hardware replaced with Microsoft Surface tablets
  • Touch-screen technology allows reps to complete orders much faster
  • Eliminated long synch times, making working hours more productive
  • Reps have all data at their fingertips, including customer buying history
  • Reduced incidence of out-of-stock situations
  • Instant delivery to the Dynamics platform for fulfillment of next-day delivery promise
  • Turnkey, fully integrated mobile solution
  • Web-based route and sales monitoring
  • Centralized server administration
  • Flexible, reliable, scalable technology
  • Mobile platform and device options


Customers don’t have to know their own product numbers; they don’t have to know Thruway’s product numbers; all they need is the bar code on the item. At the end of the day they press “Send” and it’s all taken care of, automatically.

The jLan Mobile Sales system integrates with Thruway’s back office, Microsoft Dynamics GP Sales Order Processing, for order fulfillment and shipping. The parts will be on their way the next day, or even the same day, if required.

Sales reps can make fewer trips while ensuring the customers still get all the parts they need, when they need them.

The combined Lean Inventory system and the Just In Time strategy increases productivity, streamlines their processes, and assures zero stock-outs while reducing transactional and non-value added activities. jLAN Mobile software has made a difference for Thruway, their customers, and it can make a difference for you.

The Solution Cont.

The ideal solution was to consolidate and synchronize data from both systems to properly equip the sales rep with the most accurate picture of the customer account, and more importantly, their buying history. Some of the unique business processes used by Butterfield that the jLAN solution needed to support included:

  • Site-based pricing to dictate that the sale price of an item could potentially change depending on which B&V warehouse it was shipped out from.
  • Ability to handle Catch Weights: included in the Butterfield product oering are ‘Catch Weight’ items. For example; some items can be sold by the case but priced by the pound. Proper handling of Catch Weight items presents a challenge to any ordering software. jLAN was able to handle it.
  • Item promotions set up in the back-oce Dynamics GP system. These promos are complex, and the new mobile system needed to be able to handle all promotional scenarios.
  • Just as important as the ability to handle promotions on the front end, client also had very specific requirements as to how to handle promotions on the back end. It was imperative that the mobile system could accurately update the correct GL accounts in order to properly track promotional expenses in the income statement.

“Its easy to use, and great to know that an order has been successfully received by the ERP system in real time. The sales people love being able to look at all of the sales history of an item purchased by a customer-no matter if it originated from the jLAN system or from the ERP (this was a limitation of our custom solution).”

William Mayor CIO and VP Finance

  • Sales reps needed a user-friendly interface that would allow them to sort through 1000’s of products, and at the same time know if certain products were authorized to be sold to certain customers. jLAN Order Guides provided the functionality to address this need.
  • As part of B&V’s normal selling process, the rep would need to physically count the stock at the customer’s location in order to track sell-through, and more importantly, know what quantities to reorder. jLAN provided stock-count functionality as part of the customer order guides. By coupling the stock counts with the order guide, sales reps can capture inventory counts while still within the sales order entry process.
  • Maintain a minimum gross margin: allow sales reps to change a price, yet not allow them to go below a minimum pre-determined gross margin.
  • Sales reps needed to know the expected arrival date for items purchased. This way, they could advise their customer of the expected arrival date for out-of-stock items.

The jLAN Mobile solution has already saved hundreds of hours for B&V, just on synch time alone. Reps are better able to service their accounts, with real-time accuracy and touch-screen eciency. Their new Microsoft Surface tablets with the jLAN Mobile software have provided an easy way for them to get connected when they need to, and to navigate to the information they need in a fraction of the time it was taking before. Add to that the increased eciency of the ERP synch process, and we’ve got a win-win on both ends.

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